After launching our Wild Things collection in 2017, we were keen for the success of our bright, beautiful wildlife designs to give back to the animals which inspired them and we’re proud to be continuing our commitment to give back to nature this season. With our newest Wild Things release, the Rhino Saw Us design, we will be donating 20% of profits from sales to Helping Rhinos (registered charity number: 1175762), a fantastic charity working to ensure rhino conservation around the world.
With high-quality impactful fragrances and bold designs, Wild Things aims to capture the weird and wonderful spirit of the natural world around us, but that inspiring spirit is constantly under threat from deforestation, poaching and environmental issues. Helping Rhinos’ vision is to lead an innovative approach to conservation that will ensure the long term survival of the rhino and other endangered wildlife in their natural habitat. Due to human activity such as hunting, poaching and habitat destruction rhinos are a critically endangered species today, with less than 30, 000 living in the wild. Rhinos are increasingly poached for their horns which fetch high prices on the black market, meanwhile increased agriculture in rhinos’ homelands has led to a loss of habitat and less space for rhinos to thrive in the wild. Habitat loss also fragments rhino populations, reducing the chances of successful breeding and recovery.
Among the projects Helping Rhinos support are Ol Pejeta Conservancy, East Africa's largest black rhino sanctuary and home to the last two northern white rhinos in the world, The Black Mambas, South Africa's first all-female anti-poaching unit, and Zululand Rhino Orphanage, Kwa-Zulu Natal’s only dedicated rhino orphanage and home to rhino calves who survived not only a brutal attack by poachers that killed their mums, but also an attack at their previous facility. The international charity works to create local and global partnerships, sustainable operating models and international education programmes that deliver tangible results in rhino protection, habitat preservation, a reduction in the illegal wildlife trade and the empowerment of local communities.
You can find out more about Helping Rhinos and their work at www.helpingrhinos.org / @helpingrhinos across social media