Scent memories are the muses behind our new fragrances for Spring/Summer this year, including the sultry White Velvet. A glamorous blend of velvety white flowers and rich sandalwood, White Velvet is inspired by the favourite perfume of our Customer Operations Advisor Salvina’s best friend – a scent that is entwined with all her happy memories of their friendship.

Like the inspiration behind White Velvet, many of us have a ‘signature’ scent which plays an important role in shaping other people’s recollections of us, especially as small sniff of a familiar fragrance can bring back a rush of memories. But despite the popularity of the signature perfume, not many of us apply the same idea to our homes.  A signature home fragrance can be just as powerful in influencing memory and in cultivating a desired mood in your home. When picking a signature perfume we often gravitate towards the aspirational, choosing a scent that represents who we want to be and how we want others to see us and home fragrance is no different. A signature home scent should encompass your aspirations for your home whether that’s a cosy warming scent to evoke a hygge-esque, comforting ambience or an airy, fresh fragrance to accompany modern, minimalist décor.

Create your signature home fragrance by building layers of fragrance throughout the home. Reed Diffusers will create a long-lasting layer of subtly enhancing background fragrance ideal for rooms you spend less time in like the hallway or the bathroom. If you have a large space to fragrance or need a quick and powerful fragrance boost before guests arrive, a Fragrance Lamp’s effective scenting is the way to go. Finally, Scented Candles will create an enjoyable scent and a comfortable atmosphere that’s best suited for rooms you tend to relax in like the lounge or bedroom. For the same reasons Scented Candles are great for small, intimate gatherings, adding a memorable scent and a glowing, friendly ambiance.